The Parmigiano Reggiano Design Challenge invites designers to imagine products at the intersection of food and design.
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After a stellar debut last year, The Parmigiano Reggiano® Design Challenge makes its grand comeback for a second year!
Launched in partnership with iconic Italian brands Kartell and Alessi, Parmigiano Reggiano Consortium is issuing its annual design challenge to creatives, inviting them to “imagine Masterpieces for the Table inspired by food.”
The brief? To elevate the human experience through products inspired by dishes prepared by world-renowned chefs.
The prizes? A week-long trip to Italy for two, including VIP tours of a Parmigiano Reggiano facility and to the design museums of Alessi and Kartell, and MANY more prizes!
Click Here to Submit Your Designs Now for the Parmigiano Reggiano® Design Challenge. Hurry, entries close May 6th, 2022.
About Parmigiano Reggiano
For almost 1,000 years, Parmigiano Reggiano has been made in the same region of Italy, with the same methods and ingredients that were used at the start. This relentless commitment to tradition is one of the many reasons why the cheese ranks as one of Italy’s most loved brands. To further cement its role as a cultural icon, the brand has organized a design competition that challenges the design community to submit product concepts inspired by ‘authenticity’.
About The Competition
Parmigiano Reggiano Design Challenge includes inspiration in the form of dishes prepared by renowned Chef Michel Nischan and Chef Michele Casadei Massari
This year’s design brief calls for a close collaboration between design and the culinary arts. Spread across TWO categories: Cooking, and Eating, this year’s Parmigiano Reggiano Design Challenge includes inspiration in the form of dishes prepared by renowned Chef Michel Nischan, the recipient of four James Beard Awards, and by Chef Michele Casadei Massari, the US Brand Ambassador for Parmigiano Reggiano and Executive Chef at his popular restaurant, Lucciola, in New York. Designers are required to visualize their creative masterpieces around these inspirational dishes. Participants can consider materials, technologies, functionality, and sustainability as part of their concepts. The entries can be submitted online as sketches, renderings, or photos of prototypes.
About The Jury and The Sponsors
The Jury
The 2022 Parmigiano Reggiano Design Challenge will be presided over by a jury panel of both esteemed designers and culinary professionals. This panel includes Mauro Porcini, the Chief Design Officer for PepsiCo, world-famous designers Karim Rashid and Fabio Novembre, respected restaurant designer Alessia Genova from Tihany Design, and the head of the Michael Graves Design office, Donald Strum. The jury also includes the winner of last year’s Best of Show Award, designer Qing Yan. Additionally, Chef Michele Casadei Massari and Chef Michel Nischan will also join the design industry judges and contribute a culinary perspective to the judging process. If that wasn’t enough, Alessi and Kartel – two of the top Italian design brands in the product and furniture categories are sponsoring the competition. The opportunity for contestants to be seen by influential industry leaders and top design brands is reason enough to enter your work!
Can I Enter? Is It Free?
What About the Awards?
The results of the competition will be announced on the 19th of May at the Awards Party in New York. The winners will receive Gold, Silver, and Bronze Awards, plus gifts from the sponsors and extensive coverage on Yanko Design and other reputed design blogs. The Best of Show Award winner will also receive a week-long trip to Italy for two, including VIP tours of a Parmigiano Reggiano facility and to the design museums of Alessi and Kartell. Additionally, the Best of Show Award winner will be invited to be a part of the jury in next year’s competition.
Parmigiano Reggiano is also partnering with KeyShot, the global innovative real-time 3D rendering tool, to award winners with Keyshot licenses. Professional Designers will get a KeyShot Pro Subscription (Value $1,188). Design Students will get KeyShot EDU (Value $95). Plus, any winning entry made with KeyShot Pro will also get 10GB of KeyShot Cloud storage to share KeyShot scenes online. KeyShot is even offering a FREE download of a full, extended trial of KeyShot Pro just for the participants!
Learn More. Deadline is May 6th, 2022.
Click Here to visit the Parmigiano Reggiano Design Challenge site for complete details about the competition and how to enter it. Don’t forget – you have until May 6th to submit your entries… so it’s best to get the wheels rolling on your concept development! For a look at last year’s winners, just scroll below for a few uniquely authentic and creative designs. Oh, and as they say in Italy, “Buona Fortuna!”
Click Here to Submit Your Designs Now for the Parmigiano Reggiano® Design Challenge. Hurry, entries close May 6th, 2022.
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